Life itself is a story and we keep on revolving around it.

As Shakespeare quotes – “This world is a stage and we the mere actors acting in the story of our life”

Stories always captivate the five senses of humans all together.

Remember when you first learned to drive a bicycle? It has now become a story in the book of your life.

Or think about the time when you earned your first salary. There is a story associated behind the struggles you made to reach there.

You must be wondering why I am stating all this here.

Simple! To make you understand the importance of stories in blog posts.

While the internet is filled upto the brim with a variety of Blog Posts, your storyline could be one of the factors that could give you a chance to stand out shining from the crowd of bloggers.

A blog having a storyline grabs more readers as the visitors feel more connected when there is a story outlining your blog.

But to make the best out of it you need to imbibe the correct storytelling techniques that can boost the readership of your blog.

Scroll down this article to discover 5 storytelling techniques that can help you conquer your blog readership.

Technique 1 –  Start your blog with an Image

The five senses of humans evoke once they see something.  Use the image in the starting of the blog and help the visitors see what your story is about.  You could depict a person, a place or an object using an image. Image followed by a leading paragraph lures the audiences to go on reading. Use images that not only fill in the mind of readers but dive in their souls as well.

Technique 2 –  Be the main Character of your story

If you want to hook your readers and want them to read your blog from start to finish , try to tell your story being the main character instead of using any actor or fictional character. The audiences become eager to read your blog when they find that the hero in the blog is the author itself. While depicting your story, try to focus on the human in it instead of focusing on the topic as the readers tend to lose interest when the story revolves around the topic. If the goal of your blog post is to drive sales and instigate users to buy then try to frame your storyline in a way that the readers find themselves in the character.of your story. Add on your experience to make an instinctive connection with your readers. You could start your opening paragraphs staging your life experiences. For example if your blog speaks about email marketing, you could include your personal experiences of how you receive emails from various brands promoting their products through email marketing. Once you dig in your experiences and put your emotions into your blog posts , the readers will be more keen to read your blog.  In addition to connecting with your readers emotionally, try to connect with them at a cognitive level and let them  fit in the shoes of your story.

Technique 3 –  Make sure that your story aligns with the message of the blog

Obviously while writing a blog you must have a message to convey to your audiences. It could be simply a transfer of knowledge or a blog aiming to drive a sale. Whatever your motive is you need to ensure that the story you pick up is aligning with the message you blog wants to convey otherwise your story could turn out to be non-fruitful. Your blog should have an interlink between the story and the message such that the audience gets overwhelmed once they find out the connection.

Technique 4 – Your story should be Explanatory

Your story should highlight the problems faced by the users because you cannot gain the attention of the reader if they do not understand the problem at first. Make the problems real by explaining them in your story.  When you explain the real time problems faced by people in your story , they get more attracted towards it because it makes them recall their past experiences.

For example – A tech blogger can start up their blog on “Laptop Glitches and faults” in the following manner.

Remember when your Laptop crashed and you went to a laptop repair shop to get it fixed? After having a look the technician threw a bund;le of technical problems and glitches occurring in the laptop and   you remained fainted all while because you didn’t have a single idea of what the man was talking about?

Couldn’t there be a better way to explain these faults?  Can the laptop work again? How will it get repaired?

The above example is a best way of explaining problems to the readers while dragging their attention towards an incident that they might have faced in the past.

Technique 5 – Use Google search engine to find Stories

The world is full of stories and you can easily find one that suits the topic of your blog post. Search using Google and try to find out how people have experienced the problems you are depicting in your blog and how they overcame it . Never stick to the same story instead try to add a personal touch to it by relating the incidents you search with your experiences. Search using the precise keywords and you will find a ton of stories that revolve around your topic. For instance if your blog is about “Failed Entrepreneurships” you could search “stories about failed entrepreneurship”. You can use the search results as your reference stories and try to build a new and refreshing one out of it.

Summing it up

We as humans are in the habit of listening to stories because they help us to relate with things. Our ancestors used this story telling technique to inculcate good habits in us. The human body is wired with the strings of stories and as bloggers it is your duty to touch the pain points of those strings and tell a beautiful story.