Emails have become an essential way of communication as they help you reach customers at a place where they are found everyday i.e., their inbox.  People have become habitual of checking their inbox on a daily basis, this is the reason why email marketing is spreading its wings at a faster rate than ever before. Be it your sales invoice,  a debit-credit notification of your bank account, important documents, professional mails or simply promotional mails, everything resides in your mail inbox. This has made email an important part of our day to day life..

As marketers, emails serve as a boon to capture the attention of people with personalized and customized  emails.

Here are 10 reasons which state that emails have become an important way of marketing than ever before.

1. Emails help Build credibility

Trust forms the basis of any business. Emails help you build credibility with your audiences by sharing important pieces of information and contempt related to your product or service.   The newsletters shared along with an email adds on to the reliability as they offer new audiences to decide whether your product or service is suitable to them or not.

2. An email could  Boost sales

Once you have your email list that consists of audiences who have shown interest in your product or service, you could use it to boost sales by framing your emails in a way that urges the receivers to take action against the mail. Emails have definitely become the easiest ways of reaching people which could generate an immediate response and hence a boost in sales.

3) Build strong Customer Relationship

Communication is yet another key for building a strong customer relationship and to maintain  that relationship you need an effective communication tool.

Emails help you communicate with the people who matter the most for your business. Emails keep your audiences engaged with your business. Being able to get your business message reach your potential customers gives them a feeling of being included. They are well aware of your business and its regular updates which builds a strong relationship with them.

4) Get the metrics of how your email marketing is performing

Another reason that email marketing is boosting up these days is that unlike other marketing campaigns , email marketing provides you with metrics that tell you how well your email marketing campaign is performing.These insights help you understand the needs and demands of your customer base. Emails have helped the marketers to maintain their web traffic and once they generate emails they can see the insights of how many people clicked through the links provided in the email. This helps the marketers to get an idea of how many people are interacting actively with them.

5) Emails help reach people on any device

 According to the research, nearly 2/3rd of the emails are opened on mobile devices.  The growing popularity of mobile technology makes email marketing a great way of reaching people. The mobile devices have made the access to email easy which is being used by the marketers as the audiences no longer need to open up their desktop or system to access the mail.  This means that the email sent could be accessed by the user no matter where they are.

6) Make your marketing campaign look professional

While subscribing to get your business mails you get an invitation to the inbox of your customers as a guest. To set an impression on your customer reaching in a professional way becomes a mandate. Promotional emails are designed in a way that makes your marketing strategy look professional. To make sure that your email matches with your brand  you can amend your emails by inserting content , logo and font colours that give a professional outlook to your email. Such customized email templates also help you in creating your brand identity.

7) Get immediate results

A well developed email marketing campaign could foster immediate results. Emails provide you with the results that you have been looking for.  Triggering the right email according to the behaviorial pattern of your audiences helps you reach your business goals.

8) Lead Generation

Every person on your email list could not possibly make a purchase or give you an immediate respaonse but surely emails help you with lead generation as they help you understand your potential customer. Emails are a grate way of capturing new visitors attention and developing a realtionship with them by keeping them informed about your product or services. Emails have become an easir way of generating leads which could turn into your cutomers if you nuture them time and again.

9) Emails as tool for promoting your services

Door to door promotion of your business services have become outdated. Infact people have become so much occupied that they hardly noitce the flyers diaplaying your new services or product. In such a scenerio, approahing them through som,ething that they can’t skip becomes an easy way out. Yes, its emails that pop up as notifications on your mobile devices. Emails are a great way of keeping your audience’s attention by dropping out your services into their emial even when they were not expectimng such kind of information.

10) Captivate new clients

Last but not the least, the reason why emails have become important markleting platforms over years is that they have the ppotential of attracting new clients. Making annocements about your new product or service or your upcoming discounts via emails could help you captivate new customers for your business. Therefore , emails have become a great way of growing your business and reach.